Blogging to me was a way of sharing my thoughts when it first came into the internet scene prior to the rise of social networking in early millennium. The web 2.0 platform is one of the most important factors that has an enormous influence on how people communicate and share their thoughts with each other. Being able to publish means being able to broadcast your thoughts and information to the infinite cyber space with many other people from around the world. There were plenty of examples in the past decade on how the bloggers have changed the political landscape of many countries including Iran, Egypt and Burma(Myanmar).
I can think of several reasons why blogging is important in Public Relations industry
Number 1: Keeping up with the technology
Public relations is an ever evolving field where the practitioners use all means of communications technology to reach to the broad audience. To stay relevant in the field means to be able to use all types of technological mediums and learn to master the nature and potential of the medium itself. Technical expertise and versatility are the qualities that every public relations practitioners must possess.
Number 2: Blogs are excellent places for research
Part of being in public relations industry means staying in touch with all sorts of issues in society. Since blogs are freely available to create, many people from around the world use it to share different types of information on their blogs. Plenty of influential events can be traced back to the bloggers. Understanding and world events and views of different people gives a public relations practitioner and edge in formulating the better responses.
Number 3: Blogging lets you write your thoughts
Let's face it. We do not write as much as we used to write in our school days. We consume more information than we create. The advance of laptops and personal computers are partly to blame. One can get lost in the infinite pages on the cyberspace while trying to quench the information thirst and it can be achieved instantly. Writing is an art where a person can self discover and organize their thoughts. It's also an essential skill for public relations practitioner to have. Blogging is a perfect medium to start writing again.
Number 4: Blogging is an excellent medium to keep in touch with your target audience
PR blogging is different from conventional blogging. It is more of focused communication between the audience and the blogger on particular matter or organization. It's about reaching out to the audience and maintaining the relationships that is built. Starting your own blog is a perfect way to become more experienced about the whole process.
If you are interested check the below links for more information on PR and Blogging,
http://e-strategyblog.com/2009/12/the-importance-of-blogging-10-reasons-pr-people-should-blog/
http://www.online-pr.com/Holding/PRandBloggingarticle.pdf
http://www.changements.com.ulaval.ca/module10/RP_blog.pdf
I can think of several reasons why blogging is important in Public Relations industry
Number 1: Keeping up with the technology
Public relations is an ever evolving field where the practitioners use all means of communications technology to reach to the broad audience. To stay relevant in the field means to be able to use all types of technological mediums and learn to master the nature and potential of the medium itself. Technical expertise and versatility are the qualities that every public relations practitioners must possess.
Number 2: Blogs are excellent places for research
Part of being in public relations industry means staying in touch with all sorts of issues in society. Since blogs are freely available to create, many people from around the world use it to share different types of information on their blogs. Plenty of influential events can be traced back to the bloggers. Understanding and world events and views of different people gives a public relations practitioner and edge in formulating the better responses.
Number 3: Blogging lets you write your thoughts
Let's face it. We do not write as much as we used to write in our school days. We consume more information than we create. The advance of laptops and personal computers are partly to blame. One can get lost in the infinite pages on the cyberspace while trying to quench the information thirst and it can be achieved instantly. Writing is an art where a person can self discover and organize their thoughts. It's also an essential skill for public relations practitioner to have. Blogging is a perfect medium to start writing again.
Number 4: Blogging is an excellent medium to keep in touch with your target audience
PR blogging is different from conventional blogging. It is more of focused communication between the audience and the blogger on particular matter or organization. It's about reaching out to the audience and maintaining the relationships that is built. Starting your own blog is a perfect way to become more experienced about the whole process.
If you are interested check the below links for more information on PR and Blogging,
http://e-strategyblog.com/2009/12/the-importance-of-blogging-10-reasons-pr-people-should-blog/
http://www.online-pr.com/Holding/PRandBloggingarticle.pdf
http://www.changements.com.ulaval.ca/module10/RP_blog.pdf
Excellent James, very well written and my personal favourite is point # 3, says so much about how we have become voyeurs of everyone else.
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